When you start a podcast engagement with Snapmarket, there are a few things we need from you before we can begin producing and publishing episodes. This guide walks through everything step by step. Most of the setup takes about 30 minutes of your time, and your Snapmarket team handles the rest.
From each recording session, your Snapmarket team produces and publishes the following:
Production deliverables:
edited podcast video uploaded and scheduled to YouTube
edited audio uploaded and syndicated to Apple Podcasts, Spotify, and other platforms via Transistor.fm
an episode title
show notes (including a description, chapters with timestamps, hashtags and keywords, and your key contact information)
a YouTube thumbnail
Content marketing deliverables:
a blog post drawn from the conversation
a newsletter promoting the episode or sharing key insights
three social media clips with copy and graphics scheduled to your connected platforms
a social post announcing the episode is live (with copy and a graphic) published to LinkedIn, Facebook, Instagram, and any other platforms you specify
All content is written in your brand voice using the messaging and voice guide we develop together.
We need Manager-level access to your YouTube channel so we can upload videos, schedule episodes, and manage thumbnails and metadata on your behalf.
To add us, go to YouTube Studio, select Settings, then Permissions, and invite the team email addresses your Snapmarket account manager provides. If you're unsure how to do this, reach out to us and we can walk you through it.
Transistor is the podcast hosting platform we use to distribute your audio episodes to Apple Podcasts, Spotify, Overcast, Pocket Casts, and dozens of other listening apps. If you don't already have a Transistor account for your show, we'll set one up together.
It’s best to set up a call to go through this part. We'll walk through creating your show in Transistor, configuring the RSS feed, and submitting it to the major podcast directories. Have your Apple ID ready for this call, as we may need it to claim your show on Apple Podcasts.
If you already have a podcast hosted elsewhere, we can migrate it to Transistor with your existing subscriber base intact.
Ordinal is the social media management platform we use to draft, schedule, and publish all of your social content. Your Snapmarket account manager will send you an invite to your workspace in Ordinal.
Once you've accepted the invite, select "Social Profiles" in the left-hand menu, then select the "+ Connect a Profile" button. Follow the prompts to connect all the social platforms you post to for your brand. This includes LinkedIn (company page and any personal profiles you'd like us to post to), Facebook, Instagram, YouTube (for Shorts), X, and any others.
This step must be completed by the account owner for each platform, since the connection requires your login credentials. Once connected, your Snapmarket team can schedule and publish content on your behalf without needing your passwords.
If your engagement includes a newsletter, we'll set up your email list and templates in Loops during the same onboarding call where we configure Transistor. If you already use a newsletter platform like Mailchimp, we can discuss whether to migrate or integrate.
Come to the call with any existing subscriber lists you'd like to import and your preferences for newsletter frequency and format.
To produce thumbnails, graphics, and social content that match your brand, we need a few things from you or we’ll have to create them based on your message and brand:
Podcast cover art. Send us a high-resolution version of your podcast cover art (at least 3000 x 3000 pixels). This is used across podcast platforms, social media, and promotional graphics.
Thumbnail templates. If you have existing templates for YouTube thumbnails, send those over and we'll use them until any rebrand work is finalized.
Brand guidelines. Any existing brand guidelines, logo files, color codes, or font specifications you have. If you've already gone through the messaging process with us, we'll pull from those materials.
Your Snapmarket team may share a voice, tone, and style document specific to your podcast. This captures how your show should sound in writing: the vocabulary, the level of formality, the personality, and any stylistic preferences. We develop this from your messaging work, your existing content, and conversations with you.
Review the document and let us know if anything feels off or if we've missed something important. This guide is what we use alongside each episode's transcript to write show notes, blog posts, newsletters, and social copy in your voice.
Before we publish the first episode, we'll confirm a few preferences with you:
Social platforms. Which platforms should we publish to? LinkedIn, YouTube, and Instagram are standard. Let us know if there are others (X, TikTok, Facebook, etc.) or if any should be excluded.
Approval workflow. Do you want to review and approve every piece of content before it goes live, or are you comfortable with a roll-with-it approach where we publish on your behalf and you review after the fact? Most clients use a hybrid: approval for the first few episodes until we're calibrated, then roll-with-it for routine content.
Publishing cadence. How often are you recording and how often do you want episodes published? We'll build a content calendar around your cadence.
Once these steps are complete, your Snapmarket team will confirm everything is connected and working. From there, the workflow is simple: you record, we produce and publish. Your account manager will keep you updated through your regular syncs, and all deliverables flow through the approval process you've chosen.
If you have questions at any point during setup, reach out to us and we’ll get you taken care of.
