Nothing publishes without your permission. Every piece of content Snapmarket produces, whether it's a social post, a newsletter, a blog, a podcast episode's written assets, or a website page, goes through a review and approval workflow before it goes live.
Your Snapmarket team will send you deliverables for review through the communication channel that works best for you. The default and recommended approach is through the support portal at support.snapmarket.co, which triggers an email notification, where we will share a link to the deliverable along with any context or notes. You'll receive a notification and can review, comment, and approve directly.
Depending on your preference and setup, approvals may also come through your dedicated Slack channel (for partner clients). During onboarding, we'll confirm your preferred approval channel and process so your team knows exactly where to send work for review.
Social media content. We draft, plan, and schedule social posts in Ordinal (our social media management platform). You can review posts directly in Ordinal, where you'll see the copy, images or video, and the scheduled publish date. Some clients enable blocking approvals, meaning nothing publishes until you've explicitly approved it by clicking an Approve button. Others prefer a "roll with it" approach for routine content like thought leadership posts and podcast promotions, reserving formal approval for higher-stakes announcements. We'll set this up based on your preference.
Blog posts. We typically draft blogs in Ordinal, or, as a fall-back, in a shared Google Doc. You'll receive a link to review the text, suggest edits, and approve. Once approved, we publish to your website through the CMS.
Newsletters and email campaigns. For newsletters, you'll review the draft copy in Ordinal and any designed sections before we schedule the send. For designed email campaigns, we share a preview email via your email platform like Loops.
Podcast and Voice to Market assets. After production and our internal quality check, we send the full V2M content package linked to Ordinal for your review: the edited audio/video, blog post, newsletter draft, social clips, and show notes. You review the package, flag anything that needs adjustment, and once approved, we publish across all channels.
Website pages and designs. Website designs are shared as Figma prototypes for your review (see our guide on giving design feedback). Developed pages are reviewed on a staging site via MarkUp before we push them live. Final design review happens only after our internal quality check is complete.
Respond promptly when you can. The faster you review, the faster content goes live and starts working for you. If you need more time, just let us know so we can adjust the publishing schedule.
Consolidate feedback. If multiple stakeholders need to weigh in, gather everyone's input before responding. This reduces back-and-forth and keeps the project moving.
Use the tools. Leaving feedback directly in Ordinal (for social), Figma (for designs), or as comments in a Google Doc (for written content) is the most efficient path because your notes are attached to the exact thing you're referencing.
We understand that approval bottlenecks happen, especially when you're busy running your business. If we haven't heard back on a deliverable after a reasonable window, we'll follow up. For time-sensitive content (like content tied to a podcast release date or market movements), we may need to adjust the publishing schedule to keep everything aligned.
Our goal is to make the approval process as lightweight as possible for you while ensuring nothing goes out that you haven't seen and approved.
We use Figma for most design work, from brand identity and website prototypes to email campaigns and social media graphics. When designs are ready for your review, we'll share a Figma prototype link.
When you receive a Figma prototype link, you can click through it in your browser without needing a Figma account. The prototype simulates the final experience with clickable buttons and navigation, so you can see how things will look and feel.
To leave feedback directly on a design, press "C" on your keyboard to activate the comment tool, then click anywhere on the design to add a comment. This is the fastest way to tell us exactly what you'd like changed, because your comment is pinned to the specific spot you're referencing.
If you have screenshots or visual inspiration you'd like us to reference, you can paste those directly into your Figma comments.
Once we receive your feedback, we'll make revisions and share an updated version, typically within one to three business days depending on the scope of changes.
We use an async design review process paired with video walkthroughs for anything that benefits from visual explanation. If a design needs more discussion than comments can handle, we'll suggest a quick sync call.
