LinkedIn is the most powerful platform for B2B businesses and professionals to grow their networks, showcase expertise, and generate business opportunities. It takes time, but it's worth it.
Snapmarket provides a base of content for you to leverage in your own conversations, emails, comments, and more, mostly through podcast-derived assets from Voice to Market. But the highest-impact activity on LinkedIn is your own engagement. Ideally, spend about 10 minutes a day reviewing your feed, commenting, and writing. Over time, especially paired with our content, your analytics will improve.
Your LinkedIn profile is the first impression people get.
Profile photo. Choose a clear, high-quality photo where you're well-dressed and approachable.
Header image. Use a custom graphic as your background. Include your company logo, website URL, or brand colors to make your profile visually distinct. We can make one for you.
Headline. Keep it short and clear. Instead of a long value proposition, state your role directly, like "CEO at [Company]" or "Managing Partner at [Firm]." Shorter headlines ensure nothing important gets cut off on mobile.
About section. Write a brief bio summarizing your perspective on your industry, experience, and what you offer. Writing in the third person makes it easy for others to copy and paste for speaking engagements or introductions.
Contact info. Include a main call-to-action, like visiting your website or subscribing to your newsletter.
Add as much information as possible about your work history, education, certifications, and licenses. This helps people understand your expertise and improves how your profile appears in LinkedIn search results.
LinkedIn rewards activity, not just posting.
Post short content. Share your thoughts, insights, or updates. Keep posts concise and clear.
Comment on others' posts. Thoughtful comments on other people's content boost your visibility because everyone in that conversation sees you. This is one of the highest-leverage activities on the platform.
Use visuals. Photos, videos, and graphics grab more attention in the feed than text alone.
Repurpose your Snapmarket content. A single podcast episode can become several LinkedIn posts, a blog share, video clips, and more. Use the assets we produce as raw material for your own voice on the platform.
Respond to messages and comments, even from people you don't know well. A simple "Thanks for connecting. How can I help?" starts conversations that can lead to real opportunities. Tag people you're referencing or interacting with to increase reach.
Post at least once or twice a week to stay visible in people's feeds. Daily is ideal if you can manage it. You don't always have to talk about business—personal stories and reflections perform well too.
Accept connection requests from people relevant to your work and keep your network focused on high-quality contacts. If someone includes a message with their request, reply briefly even if you don't accept. A small courtesy goes a long way.
