While Snapmarket handles your core content production, some clients want to supplement that with their own publishing, whether that's personal LinkedIn posts, internal thought pieces, or contributions to industry publications. This guide offers a proven workflow for creating content on your own, drawing from the same Story.System.Send principles we use internally.
Build a habit of collecting ideas and insights that can fuel your writing. Spend about 10 minutes a day reading industry news, articles, and commentary. Highlight or save anything that sparks a reaction, an idea, or a connection to your work.
Tools that help with this include Readwise (for saving and annotating reads), Notion or Obsidian (for organizing ideas by theme), and web clippers for capturing articles quickly. Once a week, review your highlights and look for patterns. Once a month, go deeper on two or three topics using multiple sources.
If you're a Snapmarket partner, your market monitoring reports can serve as a ready-made source of research, surfacing relevant industry news, competitive moves, and trends directly to you.
Turn your research into original content. Pick one or two insights each week to explore further. You can write a short post, outline a longer piece, or record a quick voice memo or video talking through your perspective.
AI tools like Claude or ChatGPT can help you outline, draft, and refine. Use them for first drafts, but always run the output through your own voice and judgment. The goal is content that sounds like you, not like a chatbot.
Every two weeks, consider developing a longer piece: a blog post, a LinkedIn article, or a detailed take on something in your industry.
Share your work consistently. A weekly rhythm is ideal: one shorter insight or commentary post, plus a longer piece every week or two. Publish to the channels that matter most for your audience, whether that's LinkedIn, your company blog, a newsletter, or a video platform.
Repurpose aggressively. A single blog post can become a LinkedIn post, a newsletter excerpt, several social media snippets, and a conversation starter for your next podcast episode. The content Snapmarket produces for you through Voice to Market is designed for exactly this kind of repurposing.
Before you publish, review your content for clarity and alignment with your brand voice. Draft and revise with a tool or process you trust. Publish to your primary channel, then adapt for secondary ones. Track what resonates and adjust over time.
Block separate time for research and publishing so neither crowds the other out. Maintain templates for the types of content you produce most often. Use your Snapmarket content as a foundation you can build on with your own commentary and perspective. And remember that consistency matters more than perfection: Publishing something good every week beats publishing something perfect once a quarter.
