Social media is where your story reaches people in the spaces they already spend time. Snapmarket creates, schedules, and publishes social content as part of your ongoing engagement, with a focus on authenticity and consistency over virality.
Most of your social media content originates from work we're already doing together. If you have a Voice to Market engagement, each podcast episode generates three social clips with accompanying text and image assets. These clips are selected from the most compelling moments of your conversation and produced with branded graphics.
Beyond podcast-derived content, we also create standalone social posts for announcements, thought leadership, event promotion, and other needs that arise throughout your engagement.
We use Ordinal as our social media management platform. It allows us to draft, plan, and schedule content across multiple profiles and platforms from a single dashboard. The specific platforms we manage depend on your engagement, but common ones include LinkedIn, Instagram, YouTube, and X (formerly Twitter).
Creation. Our team produces the content, including copy, graphics, and video clips, using your brand's design system and messaging guide. Everything is built from templates in Figma to ensure visual consistency.
Review and approval. Before anything publishes, you'll have the opportunity to review and approve the content. We share drafts through your usual communication channel, and incorporate your feedback before scheduling.
Scheduling and publishing. Once approved, we schedule posts through Ordinal at optimal times for your audience and platforms. You don't need to do anything on publishing day.
One of the most effective ways to amplify your content is through your own team. When employees share company content on their personal networks, it reaches new audiences through trusted connections. We've developed guidance on how your team members can leverage the content we produce, from simple reshares to adding their own perspective. If this is relevant to your organization, ask your Snapmarket team about our employee advocacy resources.
Social media is a consistency game. We maintain a regular publishing cadence so your audience sees steady activity from your brand. Over time, this builds familiarity, trust, and engagement. Your monthly analytics report will include social media metrics so you can track growth and see which types of content resonate most with your audience.
If you have a timely announcement, event, or topic you'd like us to create a social post for, submit a request through the support portal. Include any relevant details, deadlines, and links, and we'll work it into the content calendar.
